Are Reviews Deemed As Taboo?
By Hair Advisor UK
Reviews shouldn’t be deemed so negatively within the black community.
As black people we need to give credit where it’s due but at the same time give constructive criticism when applicable. A balance between the two is key!
Reviews should not be frowned upon and seen as a way of bringing businesses down. It should be deemed as an essential tool for both a business and its potential customers. From one side, it allows customers to make an informed decision before purchasing a service or a product. From a business perspective, it can be used as a yardstick to help better their products and/or services as well as an analyser on what their customers like about their business and taking advantage of that information.
The Power Of Reviews
In a Power Reviews study conducted in late 2014, they concluded that more than 86% of consumers see reviews as an essential resource when making purchase decisions.
Therefore in order to help the black hair industry grow, it is imperative to use reviews as a way of providing feedback and promoting the services and products they provide. It will help a lot of businesses gain recognition they deserve and potentially drive their sales.
In the black community, women have a varied level of hair salon experience. It could go from being offered Prosecco when you walk straight through the door to arriving at your appointment only to find another client in the hairstylists’ chair half way done, and having no choice but to wait.
Or building a great relationship with the stylist and in turn becoming a loyal customer to being unhappy about your finished hair but too afraid to voice it!
It could also be a safe space where you meet like minded women within the community and discussions on hair all things hair can be had or end up being a day where you are let down by the hairstylist you requested and have to settle for their colleague.
Going to a salon should always be a pleasurable experience, whereby you leave with a spring in your step and feel so confident with your newly done hair and the services you paid for as opposed to an exhausting, stressful and distasteful filled day.
In order to have an increase in positive salon experiences all round, submitting and reading reviews play a key factor.
In the black hair industry where reviews are not so common, factors such location become almost non-existent and some women end up inconveniently travelling miles away from their homes just to use a hair service provider they have been recommended by word of mouth, as opposed to going to a hair salon that could be down the road for them and also fit the mold they require.
Within the black community, research shows that only a small percentage of us leave reviews on services and products provided by black owned businesses in comparison to other industries such as hospitality. For example, similar amounts are spent when booking a hotel and hairstylist yet more dedication is made in leaving and writing reviews for hotel bookings.
After conducting research using Hair Advisor UK’s social media platform, some of the reasons for this is due to the following:
- sheer laziness
- procrastination which eventually leads to forgetting
- feeling intimidated and scared that their review could get backlash
- only venting about a unsatisfactory service/ product to close friends and family
- settling and thinking their bad experience could’ve been worse when comparing with other peoples’ experiences
Reviews should not be frowned upon and seen as a way of bringing businesses down. It should be deemed as an essential tool for both a business and its potential customers. From one side, it allows customers to make an informed decision before purchasing a service or a product. From a business perspective, it can be used as a yardstick to help better their products and/or services as well as an analyser on what their customers like about their business and taking advantage with that information.
Let’s all come together and make leaving reviews a habit to promote and improve the performance of the black hair industry as a whole!